HackLab | What We Do

Digital Customer Acquistion

We work with innovative, growth-focused CPG brands to grow awareness and trial among highly targeted consumers at retail and grocery stores, online grocers and e-commerce sites, utilizing social media, paid search, video ads and influencer marketing.

Awareness Generation

Our digital where to buy ads are perfect for any size CPG brand looking to generate awareness and product trial. We utilize many different channels to generate product interest and educate where to buy


  • Facebook and Instagram
  • Google Paid Search and Shopping
  • YouTube Video Campaigns
  • Amazon and Online Grocers

Influencer Marketing

We work directly with tens of thousands of food, lifestyle and retailer-specific influencers to let a wide audience know about your product and where to buy in-store and online.


  • Lifestyle: mommy, coupon 
  • Diet-specific: keto, vegan, gluten free
  • Retailer specific: e.g. Walmart, Costco
  • Objective based: reviews, coupons

Digital Creative

We work with brands to develop a unique environment to educate consumers on their products and where to buy. This can include optimized landing pages to e-commerce optimizations.


  • Site design and development
  • E-commerce strategy and optimization
  • Search Engine Optimization
  • Analytics

How We Do It

Raise awareness. Drive to purchase in-store and online.

No medium, besides digital, allows for the discovery of potential customers in such a targeted way.

Captive Audience

Viewers are on concentrating on their devices, reading Facebook or Instagram, searching or actively watching YouTube videos.

Store Locations and Coupons

Clear calls to action for where to buy, download coupons and buy online.

Unparalleled Targeting

Find potential buyers via browsing, searching and online behavior.

Representative Clients – Case studies available upon request.

About HackLab

HackLab is a NYC-based digital consultancy connecting brands with prospective customers. Our team of seasoned digital marketing professionals, led by Brian Hack, has helped drive customer engagement for some of the world’s best brands, including American Express, Duncan Hines, Facebook, Google, Hain Celestial, Snyder’s Lance, Time Inc. and many more. Our decades of experience has allowed us to test, learn and know what works from a customer acquisition perspective. 

Our primary focus is to partner with smart, entrepreneurial small- to mid-size CPG brands to raise product awareness and acquire new customers, in-store and online, through effective and quick-to-market digital marketing activations.

Please contact us to find out how we can open up new customers for your brand.

Let’s Talk.